Byerly RV Earns Winnebago’s Flying W Dealer Excellence Award

Eureka, MO — Winnebago has announced that Eureka-based Byerly RV has earned the Company’s Flying W Dealer Excellence award. Winnebago established the Flying W program in 2019 to recognize select dealers for service excellence and superior customer satisfaction.

Byerly RV is among the top Winnebago dealer locations for service excellence and superior owner satisfaction for the period from September 2022 to August 2023 based on survey feedback from newly registered owners and those who experienced a warranty repair in this time period. Only the top Winnebago’s dealer locations earn the Flying W honor. 

“When customers come to Byerly RV, they expect to be able to purchase a quality product they can count on, and that’s why we are proud carry Winnebago.  It’s partnerships with manufacturers like this that allows us to provide the experience someone deserves when they buy and RV.”

“Byerly RV has demonstrated a steadfast commitment to service, providing trusted expertise and support so owners can more fully enjoy their RVs and outdoor experiences,” said Niles Whitehouse, VP of Sales and Service for the Winnebago Motorized Division.  “I’m pleased to present the Flying W Award to Byerly RV who has gone above and beyond to serve Winnebago owners.”

To commemorate the achievement, Byerly RV will receive a Flying W branded banner, certificate and decals to display at their dealership. For the next 12 months, Winnebago also will classify Byerly RV as a Flying W dealer through its online dealer locator tool—part of the Company’s portfolio of online shopping tools that help consumers shop for an RV more effectively and efficiently. Both designations signal to consumers that Byerly RV will provide an exceptional shopping and sales experience at their award-winning dealership.

About Byerly RV:

Byerly RV has celebrating 75 years of helping St. Louis discover the benefits of the RV lifestyle. A recipient of six straight Top 50 Dealer Awards for North America, Byerly is a local St. Louis company in its third generation of ownership by the Patton family.

Byerly has a unique history in the RV industry because it began as a manufacturer. Walter Byerly was a cabinet maker, and he began building travel trailers in the basement of his home in Kirkwood, Missouri. By 1948 Byerly Trailer & Manufacturing Company was officially organized and moved into its first building on Manchester Road in Des Peres.

In 1967 John Patton sold his service station, where he had rented folding campers, and purchased Byerly Trailer & Manufacturing Company, transforming it into an RV dealership. At that time the company had only six employees, including Walter who stayed on to help with service.

In 1971 Russ Patton, John’s eldest son, joined Byerly after serving in the Marine Corps and spending a year running an RV manufacturer in Elkhart, Indiana. By 1975 Byerly had relocated to new facilities on Manchester Road and Weidmann Road in West County.

As the company expanded into sales it also became a leader in providing quality RV parts & service. The company’s Parts department carried many difficult to find accessories purchased directly from RV manufacturers in Elkhart. In 1984 Russell Patton bought the company from his father, John. During the following years he would cultivate the brand of Byerly through quality service, excellent value, and the well-known local jingle heard throughout the St. Louis region, “For the rest of your life.” Russ told stories of the RV lifestyle and the history of Byerly RV on radio and through Outpost Magazine.

In 1999 Byerly completed the construction of its current headquarters in Eureka, Missouri and coined the slogan, “The Center of the RV World.” Russ commissioned two local artists to paint the iconic showroom murals which have been featured across RV industry publications.

When Byerly moved to Eureka, the company had 24 employees. For many years this century, Byerly RV has been the number one motorhome and travel trailer

dealer in the St. Louis area as well as the state of Missouri. The dealership’s facilities feature the largest retail service center, the largest RV parts/accessories store, and the largest RV rental fleet in the area.

In 2015, Russ’s son, Warren Patton, took over as General Manager and later purchased the company from Russ in 2020. Warren, who received his MBA from Washington University in St. Louis in 2022, has led the company through record years as the industry has grown. During that time Byerly has invested in developing and growing their team of over 90 employees, as well as new ways to engage with customers like their YouTube Channel ( featuring RV tips and monthly seminars.

Additionally, in 2023 Byerly made its biggest investments in its 75-year history by expanding its footprint with a new Body Shop in Troy, MO, plus adding a brand-new state of the art 16-bay Retail RV Service facility, outdoor RV Self-Storage, and 88,000 square foot premium valet climate-controlled Indoor RV Storage facility at its headquarters in Eureka.

Because of Byerly’s strong reputation and history, it has built relationships with top brands including Tiffin Motorhomes, Winnebago, Alliance, Keystone, Coachmen, East to West, Thor Motorcoach, and Forest River. Byerly RV is also the only member of the Priority RV Network in the state of Missouri. Priority RV Network has over 100 independently owned locations in the United States allowing for emergency service across the country for RVers who purchase from network dealerships.

Byerly RV Website
Byerly RV, in Eureka, Missouri is the Priority RV Network dealer for the St. Louis, MO market. Byerly is a family owned company which was founded in 1948. Byerly RV is St. Louis’s only Top 50 rated RV dealer from 2017-2022!  Byerly is truly the Center of the RV World.
295 East 5th St
Eureka MO, 63025

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